The second aspect of the 3S System is service, which is all about providing an excellent experience for your customers after the sale. This section explains strategies and techniques that small business owners can use to make the onboarding process as smooth as possible, welcome new customers, and educate them on how to use the product or service they just purchased. Topics may include creating effective onboarding programs, using automation to manage customer interactions and onboarding, and leveraging data and analytics to improve the customer experience.